The following work for Sportian is meticulously engineered to adhere to core principles of usability and deep personalization, specifically for generating voting and sports scoring campaigns. The back-office architecture prioritizes an intuitive user experience, ensuring seamless navigation and interaction for all participants. Simultaneously, it offers robust customization capabilities, allowing administrators to tailor every aspect—from campaign branding and voting mechanisms to intricate scoring rules and result displays—to meet the unique requirements of any event, league, or target audience. This dual focus ensures that each campaign is not only highly functional and accessible but also uniquely aligned with its specific strategic goals.